Sony is hacking off its long-ailing computer and television businesses, stepping up its restructuring efforts, but it isn't clear whether that will be enough to restore the health of the one-time consumer electronics kingpin.
"It's fairly clear they need to fix electronics," Damien Thong, senior analyst for Japanese technology at Macquarie, told CNBC before the company's results were announced. "Sony has to take its brand power (and) basically re-establish its premium positioning and cut away the fat that's dragging down its profitability."
(Read more: Sony exits PC business, warns of full-year loss)
At its quarterly earnings announcement, Sony said it plans to sell its struggling PC unit to Japan Industrial Partners, a Japanese fund that buys up restructuring businesses. It also plans to spin off its TV manufacturing business, responsible for $7.5 billion in losses over the last 10 years, by July.
The company also plans to cut around 5,000 jobs in its TV, computer, marketing and other departments. Sony expects the major restructuring measures will push the company to a 110 billion yen ($1.08 billion) loss for this fiscal year, with additional restructuring costs of around 70 billion yen to kick in next fiscal year.