@Google has 8 million followers on Twitter. @Microsoft has 4 million. @Samsung and @Yahoo have a million each.
@Apple has a measly 26,000.
Before shouting in the social streets that the world's largest tech company has a lower Klout score than you, take into consideration that Apple isn't really on Twitter. The handle with its name has never tweeted, followed a user, filled out a bio or updated the default avatar. For all we know, the inactive account doesn't even belong to Apple.
Why does the most valuable U.S. company by market cap insist on not joining Twitter?
For the record, Apple manages Twitter accounts that represent divisions within the company: @iTunesMusic has 5.4 million followers; @AppStore has 2.4 million; @iTunesTrailers has 2.3 million; and another nine accounts have a combined 2.5 million followers.
CEO Tim Cook even tweets to a fan base of 400,000.
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Though Apple has more than 13 million Twitter followers on various accounts, not one represents the official voice of the company.
Can broadcasting its message in 140 character increments to tens of millions of people at a time not benefit such an enterprise?
"Tim Cook is on Twitter, and that is good enough for now," Belus Capital analyst Brian Sozzi told CNBC. "Apple has nothing to gain by creating an account."
Apple has nothing of real interest to tweet, he added.
"It's on a set schedule in terms of new product intros," Sozzi said. "If they deviate from their schedule, the market will read it as Apple succumbing to market pressures.
"There is no way that Apple is going to take questions via the Twitter universe for its notoriously secretive earnings call," he added. "Apple isn't going to be like Starbucks and run promoted tweets offering dollars off a product for a limited time. Apple is a premium experience all around, you go to Apple, they do not go to you."
Perusing the other social networks, Apple has 1.8 million YouTube subscribers to which it provides videos and 1.4 million LinkedIn fans receiving notifications of job openings.
It has 10 million Facebook fans but has yet to share any news or interact on the world's largest social network. Facebook users have checked in more than 146,000 times at retail stores, though, according to metrics on its fan page.
In digging through Apple's social presence, or lack thereof, a clear message emerges: The company wants command of all communication with outsiders.