Charles Koppelman, the former CEO of Martha Stewart Living Omnimedia and former chairman of Steve Madden, said the massive data breach at Target appears to remain limited to the retailer. Other large retailers have enlisted help from tech companies to better protect consumers, he said
"Once the Target issue happened, other retailers are looking into their systems," Koppelman said. "The big technology companies are going to benefit from this. They're all going to be ahead of the curve. This is a Target-centric issue."
(Read more: Avoiding Target stores? You're not the only one)
Companies should look to shore up their own defenses rather than finding a third-party to house their data, he added. Having a single, industrywide data storage center won't allay concerns about individual retailers storing consumer's credit card numbers themselves, for example, Koppelman said. That will just provide a bigger target for sophisticated identity thieves, he added.
"Every time you look at taking your data and giving it to someone else to handle, you're opening up another Pandora's box," Koppelman said. "At the end of the day if there's going to be one massive data storage place, we're going to have difficulties with them of course."
In addition to the cybercrime service community, McAfee identified the following threats as ones to watch this year:
- Mobile malware: McAfee recovered nearly triple the number of mobile malware samples last year compared with the end of 2012, collecting 2.47 million new samples in 2013—about 744,000 just in the last quarter.
- Ransom-ware: The use of attacks against computers and companies to hold them for pricey ransoms has increased significantly in the past year. McAfee doubled its collection of ransom-ware samples in the fourth quarter of 2013 compared with the final quarter of 2012. The use of such malicious software drew headlines last week when social networking website Meetup.com became locked in a battle with cybercriminals who demanded $300 to lift an ongoing digital siege on the company's website.
- Suspicious URLs: Be vigilant for sketchy looking links. McAfee recorded a 70 percent increase in suspect URLs throughout 2013.
McAfee also called into the question the way Web service providers authenticate trusted third parties. More and more malware now comes "signed" by certificate authorities, a model that brands third-party information providers as safe and trusted. That means Web users can no longer rely on certificates as a badge of security on third-party links or software.
(Read more: The next thing you'll pay for online: Your privacy)
McAfee has seen a threefold increase in the number of "malicious signed binaries"—or malware signed by ceritificate authorities—in the past year, its report said.
—By CNBC's Jeff Morganteen. Follow him on Twitter at
@jmorganteen and get the latest stories from "Squawk on the Street." Reuters contributed to this report.