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04/01/2014: The Profit #206 – "Sweet Pete's"
Peter and Allison Behringer are candy makers who run a small business, Sweet Pete's, in Jacksonville, Florida. Their product is excellent but their business is failing and has yet to turn a profit. The Behringers brought in a partner to help sweeten the pot but that relationship turned toxic. Sweet Pete's is a business with great promise but one that probably won't survive another year. To save it, serial entrepreneur Marcus Lemonis must fix the partnership, create new business and revamp the store or Sweet Pete's will be forced to close their doors.
About "The Profit":
When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before … he's putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
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