Some of the biggest names in European business have further complicated the dilemma currently facing Mario Draghi, the president of the European Central Bank, with a stubbornly strong euro taking its toll on revenues in the region.
While the ECB traditionally aims to create an equilibrium in consumer prices and employment, major businesses are increasingly hoping Draghi will guide the euro lower. He could do so by suggesting the bank will embark on further monetary easing, although increasingly investors are looking for action rather than words.
Draghi took center stage on Thursday once again, with a monetary policy speech in Amsterdam in which he said a rise in the euro could prompt the ECB to act.
Dutch electronics conglomerate Philips will be one such company hoping for a weaker currency bemoaning "significant currency impact" in its earnings release on Tuesday. Revenues at decorative paints producer AkzoNobel have also taken a hit with "adverse currency effects" as the euro rises against plunging emerging market currencies in Asia and Latin America.
German software company SAP said last week that operating profit would experience a negative currency impact of approximately 5 percentage points in 2014 if the strength of the euro remained at its current rate.