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LinkedIn CEO reveals growth strategy

Though LinkedIn's stock has tumbled roughly 25 percent year-to-date, CEO Jeff Weiner told CNBC on Wednesday the social media company will stick to its growth strategy.

"In the immediate term we want to continue to focus on our core value propositions, professional identity and making sure that the profile meets the needs of all of our members. Continuing to improve the search experience with regard to networks and enabling our members to connect, find and be found by others. We want to make that easier than ever," said Weiner on "Squawk Alley." "And then with regard to insights and knowledge, professionally relevant knowledge, continuing to invest in LinkedIn as the definite professional publishing platform."

Jeff Weiner, chief executive officer of LinkedIn Corp.
David Paul Morris | Bloomberg | Getty Images
Jeff Weiner, chief executive officer of LinkedIn Corp.

Despite its sluggish stock, there are signs LinkedIn's strategy might be working. In its latest quarter, the social media platform reported a surge in users and offered strong guidance. It recently reached a milestone in the fast-growing China market, too, with more than 5 million users.

Speaking at the technology news website Re/code's Code Conference in Rancho Palo Verdes, California, Weiner credited his company's successes with having the right talent in place.

Weiner also defended how LinkedIn now ranks members, in terms of profile views—just don't call it a popularity contest, he said.

"We don't want it to be a popularity contest in all honesty. It's really about understanding how you're being seen and if there's a little game play in that to provide the incentive that's OK," he said. "Invest in your profile, invest in your professional identity is absolutely critical to your success. It's the way, increasingly, [how] people are viewing you. It's your personal and professional brand and so by virture of comparing and seeing how people are doing, I think it creates a little more incentive to invest."

—By CNBC's Drew Sandholm.

Disclosure: NBC News group is a minority stakeholder in Re/code and has a content sharing partnership with it.

Technology

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