Are people ditching gold for bitcoin?
Read MoreLovefilm founder eyes bitcoin boon
According to some strategists, bitcoin's increasingly appealing status as a means of payment and store of value make it an attractive new alternative to gold.
"Many hard-currency loyalists who sought refuge to the safety of gold out of protest against central banks' erosion of currency value are now fleeing to bitcoin," Ashraf Laidi wrote in a recent client note.
"Bitcoin's base of support comes from tech-savvy younger people who trust technology over old school constructs like central banks or physical representations of value such as gold," said Nick Colas, chief market strategist at Convergex and the first strategist on Wall Street to write about bitcoin.
Although bitcoin enthusiasts may share their libertarian ideals with gold bugs and gold buyers, Colas said, demand for the two assets are coming from different places.
"The central problem is that the two assets tend to appeal to different constituencies…For gold, the marginal buyer is either someone in emerging markets like India or China that has a long-standing respect for the longevity of gold as a store of value," Colas said.
Read MoreBitcoin key to future of online payments: EBay CEO
"There is also the custody aspect to consider. Gold is easy enough to buy and store. Bitcoin needs some technological sophistication to store safely."
Still, both are perceived as a store of value—and bitcoin increasingly so, which may explain why some money is coming out of gold and into bitcoin.
Dish Network became the latest and largest company to accept bitcoin for payment, further cementing the digital currency's role as a medium of exchange.
"There are over 17,000 merchants using bitcoin today, which lends credence to the notion that bitcoin will eventually secure the function of 'store of value,'"Laidi said.
Read More3 reasons Wall Street can't stay away from bitcoin
A chart of gold, bitcoin and the dollar tells an interesting story.