Millionaires are taking to social media in surprising numbers—especially to Facebook.
Three-fourths of millionaires in a Spectrem Group survey said they use social media. The wealth research firm said 57 percent of the 1,300 millionaires in the poll responded that they use Facebook, while 41 percent use LinkedIn and 10 percent use Twitter.
"The wealthy are using social media at almost the same rates as the nonwealthy," said George Walper, Spectrem's president.
Indeed, age and occupation tend to be better indicators of social-media use than wealth. Among millionaires under age 35, 81 percent use Facebook, 65 percent use LinkedIn and 32 percent use Twitter.
Roughly half of millionaires age 65 or older use Facebook, while 32 percent use LinkedIn and 5 percent use Twitter.