Do iPhone users have screen envy? Samsung seems to think so.
Samsung on Monday released a "slam" video on the forthcoming iPhone 6, poking fun at the Apple users' apparent excitement over the new handset's rumored new screen size.
The video posted online by Samsung this week, entitled "Screen envy", shows an iPhone user excitedly telling a friend that "iPhone might be getting a bigger screen," to which his friend, a Samsung Galaxy S5 user, coyly replies "That hasn't happened yet?"
The eagerly awaited iPhone 6, which is expected to be released in September, is understood to have a 4.7 inch screen. Samsung points out in the video that larger screen sizes have been around for a while.
The video, which has already had over 1.5 million views on YouTube, has already sparked a fierce debate in the comments column as to which phone maker is more innovative.
This is the second video in Samsung US' campaign poking fun at the iPhone 6, which expected to be realised in September 2014 to coincide with the release of Apple's new mobile operating system iOS 8.
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It posted another video earlier this month under the title of "Wall-Huggers," which sends up of iPhone users' apparent proclivity to take frequent battery charging breaks.
Samsung has had a long history of taking swipes at iPhones. Since 2012, under the tag "The Next Big Thing, Is here", Samsung has run several ad campaigns for its Galaxy S series.
The stakes are high for Samsung which this year, for the first time in four years, lost global market share which from 31.2 percent to 32.4 percent research firm Strategy Analytics; however it retains its position as selling the most smartphones.
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Similarly Apple is betting big on the iPhone 6 with its own global market share slip to from 17.5 percent to 15.3 percent from as smaller handset makers gain on the market leaders.
Apple, famously tight-lipped about the features of their products prior to release, has been true to form and have not yet responded to the latest Samsung slam videos.
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