Daina Trout spent months brainstorming about the right product for the business that she, her husband Justin Trout and best friend Vanessa Dew wanted to launch. Their liquid sustenance during those all-night sessions was kombucha tea, a fermented effervescent drink that Daina had been brewing at home for a decade. And then it finally hit them: "We'd been guzzling the answer all along," she said.
At the end of 2012, the trio, after a brief time selling in their local Los Angeles farmers' markets, officially launched Health-Ade Kombucha, now sold in several regions of Whole Foods Market, at amazonfresh.com and at Fairway, a Northeast supermarket chain. With nine flavors—including original, ginger-lemon, carrot, and seasonal offerings like pomegranate and California grape—they project their 2014 revenues to be in the low-to-mid seven figures, quadruple their numbers in 2013.