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Beware financial advisors, 'Dilbert' creator says

Investment advisors are the biggest risk to investing in stocks, "Dilbert" creator Scott Adams said Friday.

Creator of one of the best-known comic strips highlighting the absurdity of office politics, Adams took to CNBC's "Halftime Report" to expand a point he recently made on his blog.

"What has larger dollar amounts associated with it than personal investing? And, you've got warning labels—like you said, cigarettes—but you also have it on food. You have nutrition labels. If a bank wants to make a loan, you have to put an APR on it so it can be compared to other loans," he said. "So, why not with personal financial advice, when in many cases the biggest risk to the personal investor is the individual giving them the advice?"

Earlier this week, Adams voiced his concerns about investment advisors in a blog post titled, "How to Make More Money in Stocks."

"An investment advisor needs to justify his pay, and that means pretending to have stock-picking magical powers that science has never discovered," he wrote, taking issue with fees that could total 25 percent of a portfolio's potential annual gains.

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"The reason it is legal to open a palm reading shop is that the public understands it to be entertainment and not prediction. Investment advice should be the same situation: You can buy investment advice if you want it, but not until you sign a document acknowledging that science says no one has magical stock-picking skills."

Adams said that aside from required disclosures from investment professionals, no one was covering the basics.

"So, the part that's missing in this is that there does not exist the one-page explanation of how an individual investor should approach it. And it could fit on one page," he said. "If that existed, it would be better for 95 percent of cases."

Adams said such a document would lay out the basics of money management with such tenets as, "Pay off your credit card before you even think about investing. Max out your 401(k) if you have that option. Get some life insurance if you're the sole provider. Very simple stuff."

Josh Brown of Ritholtz Wealth Management agreed in part.

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"There should be something, but I think that's part of the educational system in this country," he said. "Why it's a priority to teach trigonometry as opposed to risk vs. return in the market is still baffling to me, so I agree with that."

Stephanie Link noted that all investors are different.

"They all have different end games," she said. "I mean, you can't say that everybody has the goals in terms of financial responsibility."

By CNBC's Bruno J. Navarro

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