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Sprint will introduce 'disruptive' prices: New CEO

SoftBank Chairman and CEO Masayoshi Son speaks in front of an image of incoming Sprint CEO Marcelo Claure during a news conference in Tokyo.
Noriyuki Aida | Bloomberg | Getty Images
SoftBank Chairman and CEO Masayoshi Son speaks in front of an image of incoming Sprint CEO Marcelo Claure during a news conference in Tokyo.

Sprint will implement "very disruptive" prices next week, Chief Executive Officer Marcelo Claure said at a companywide town hall meeting on Thursday.

According to the telecommunications industry website Light Reading, Claure said his first order of business is cutting prices, followed by sprucing up the company's network, now completing a massive overhaul, and reducing operational costs.

Claure, who replaced Dan Hesse last week, also said, "We're going to change our plans to make sure they are simple and attractive, and make sure every customer in America thinks twice about signing up to a competitor."

Claure spent his first day on the job meeting Apple CEO Tim Cook, and said "Apple will become a crucial part of Sprint," the website reported.

In a company memo obtained by Reuters, Claure gave his personal email address to employees and said Sprint's success would depend on becoming "extremely cost efficient and competing aggressively in the marketplace."

—By Reuters

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