As stocks hit a new all-time high on Friday after Japan announced a new stimulus program, shares of Apple set a new record of $108.04.

On CNBC's "Fast Money," OptionMonster's Pete Najarian made a call for Apple stock to continue rising.

Read More Apple stock headed to $120 per share: Pro

"There's a lot of reasons right now I think you can like Apple," he said. "And I think when you really get through the holiday season, this stock's not going to go to $110. I think we see $120."

Brian Kelly of Brian Kelly Capital that he had made a winning bet by being short Japanese yen.

Read More Trader likens Japan stimulus to Bear Stearns event

"However, I felt this way before—and it was during Bear Stearns. Everybody cheered that Bear Stearns got a bailout from the Fed. And within three days, they were out of business," he said.

Watch the CNBC "Fast Money" traders share their top plays on 14 trades in 73 seconds.

Trader disclosure: On Oct. 31, 2014, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Brian Kelly is long US dollar, TLT, BTC, CTRL calls, GLD calls, HYG puts, he is short EWA, EWG, EWQ, EWQ, EWZ, EWH, EWW, British Pound, Euro, Yen, Australia Dollar, Swiss Franc, XLE, XOP, SLV; Pete Najarian is long AAPL, BABA, BMY, BP, DISCA, DVN, DYN, GE, INTC, KKR, LLY, MRK, PEP, PFE, SBUX, TEVA, TGT. He is long calls AA, BAC, CSX, DAL, DD, DHR, EMC, EUO, F, FL, GPS, GS, GNRC, GT, HPQ, INTC, KKR, MGM, MS, MTW, S, SPLS, SPY, TWTR, UAL, YHOO, he sold calls NTAP, JPM, SUNE, SBUX today, he bought SBUX today, he bought calls BAC, CSX today; Guy Adami is long CELG, EXAS, INTC, Guy Adami's wife, Linda Snow, works at Merck; Steve Grasso is long AAPL, CLVS, EVGN, FB, GDX, GOOGL, IMMR, KBH, KDUS, MBLY, MHY, MJNA, NVIV, POT, SO, TMUS, TWTR, YHOO, the firm is long SBUX, MS, APC, ZNGA; Jon Najarian is long ADI, AGO, AAL, AMAT, AMZN, AN, APC, AWAY, BABA, CBS, DOW, DPS, DRYS, EOG, FB, FRO, GPRO, EXC, GS, GM, HCN, KMX, MS, MSFT, NBR, PHM, RFMD, SPWR, SLXP, TNP, TWX, TXN, UH, WAG, WMB, XOM, XOP, he is long calls PRU, TWTR, he bought DOW today; Josh Brown is long AAPL, BAC, DE, DGRE, DNKN, FCX, FSLR, GBX, IEO, KWEB, MBLY, SPWR, TNET, TWTR, VWO; Mike Murphy is long BAC, BWP, C, DAL, FB, HTZ, JBLU, KMI, KKR, NRK, SPY puts, PSEC, SBUX, SDRL, UA, WFM. He is long calls FEYE, he is short calls FB.

For Mike Mayo
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