Dave & Buster's latest tweet sparked a bubbling social media firestorm after users blasted its off-color pun on Tuesday.
On its official Twitter, the restaurant and entertainment chain tweeted, "'I hate tacos' said no Juan ever #TacoTuesday #DaveandBusters." The company has since deleted the post.
Its followers were quick to blast the joke.
One user said, "Twitter Apology in 5..4...3..2...1" while another wrote, "Why do so many companies hire people who are completely tone deaf to handle their social media?"
About an hour after first sending the Tweet, Dave and Buster's apologized to followers.
The restaurant is far from the first company to rub users the wrong way with social media.
Last year, AT&T apologized to followers after its September 11 Tweet honoring the tragedy drew widespread criticism for being too promotional. Meanwhile, Dutch airline KLM deleted a Tweet featuring a photo of a departure gate including a cartoon with a sombrero, mustache, and bandana, saying "Adios Amigos!" after the Netherlands beat Mexico in the World Cup.