Tech

Apple, the easiest money you'll ever make: Pro

Trading tech turnaround; Pro prefers GoPro
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Trading tech turnaround; Pro prefers GoPro

Technology stocks rallied this week after a slow start to the year, and if investors are looking for one name to invest in right now, it should be Apple, according to pro Ross Gerber.

Apple is already up more than 15 percent year to date and is now worth over $700 billion. Yet, it is still not an expensive stock, he told CNBC.

"This is the easiest money you are ever going to make in your life. Apple is even poised to go much higher," the president and CEO of Gerber Kawasaki Wealth and Investment Management told "Closing Bell" on Friday.

However, he said there are other ways to also play the recent tech rally. While he wouldn't look at the index as a whole, he would look at individual names.

An Apple store in Cerritos, Calif., is shown, Jan. 30, 2015.
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For instance, GoPro has a "huge opportunity" to expand its hardware business into a software and entertainment company, a la Apple, Gerber said.

"Apple should go out and buy GoPro right away."

Read MoreApple's rise will slow at this level:Strategist

He also likes Tesla as a tech bet, which he said has come down a lot.

"They are revolutionizing electric cars but the batteries are what it's all about. In the next three years, this battery factory is going to be the monopoly on these high-powered batteries," Gerber said.

Max Wolff, chief economist at Manhattan Venture Partners, thinks the tech sector will continue to be strong, but less so compared to other sectors.

"We had people forced into growth. We had tech able to deliver that growth, with a huge penalty to safe assets," he said. "My guess is that the safe asset penalty is going to come down a little bit."

Tech has done so well, way over 300 percent since 2010, that there will be some rotation into other sectors, he said.

On top of that, Wolff said, there are a lot of initial public offerings coming up that detract from some existing tech names and a lot of the recent excitement in tech has been in private companies, not the public names.

Read MoreThe exploding tech sector that puzzles Wall Street

While names on sale are "few and far between," there are some second acts, he said.

"What we look for are stories that are in much better shape than the market is giving them credit for," Wolff noted.

That means names like Yahoo, "a little bit on sale here," and even Amazon, which he thinks has turned another corner.

Gerber, on the other hand, isn't too concerned about tech looking expensive.

"Tech can have much higher P/Es [price-earnings ratio] and it can go much higher," he said. "The potential for the Nasdaq is huge right now, and you've got to be an investor in technology."

Disclosure: Gerber and his family own Apple, GoPro and Tesla. Wolff and his firm do not own Apple, Amazon or Yahoo, but Wolff's family does. Manhattan Venture Partners may seek to do business with these companies in the future.

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