Dunkin' Donuts sparked outrage among Liverpool Football Club fans after tweeting out an edited version of the team's crest that was deemed insensitive, reports the Liverpool Echo.
In the revamped crest, Dunkin' includes coffee cups where Liverpool had eternal flames. The move drew anger because the flames represent a tragedy at the Hillsborough stadium, where nearly 100 people died in 1989.
Dunkin', an official sponsor of the club, said it was sorry. "We apologize for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC Crest."
"As a proud partner of LFC, we did not intend any offense, particularly to the Club's supporters. We have removed the tweet and halted the campaign immediately," it added.
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