If you want to know who the big stars of the future will be, you'll have to do a lot more than keep up with the Kardashians.
A whole new crop of video idols is emerging through sites where users can create their own content, and where millennials are turning to brand their own kinds of idols.
Ynon Kreiz, CEO of one such site called Maker, spoke Wednesday of an Internet star known to his fans as PewDiePie (real name Felix Arvid Ulf Kjellberg), who has made his name producing videos of himself playing video games.
Kreiz showed a video of a public appearance PewDiePie made in Singapore, where he was mobbed by adoring fans.
"It's really an amazing phenomenon," Kreiz said during an appearance at the Collision tech conference being held in Las Vegas this week. Of this new brand of stars, he said, "Kids and the millennials know them extremely well."
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Maker has expanded its own fan base to the point where the site notches 10 billion page views a month, Kreiz said in a discussion with filmmaker Morgan Spurlock, who knows a thing or two about creating widely viewed content.
Spurlock said there is "an army of content makers out there" that is revolutionizing the way young people are accessing video content.
"The millennial generation has more choices than any other generation for content and ways to consume content. This has really shifted the way people behave in media," said Kreiz, whose site was bought out last year by Disney in a deal valued at $950 million. "They want to control what they watch, when watch it and how they watch it."