Things got ugly on Wednesday when T-Mobile CEO John Legere publicly criticized Sprint's new advertising campaign. He called Sprint's new "all-in" pricing plan "a swing and miss." Sprint lashed back out fast.
Sprint CEO Marcelo Claure fired back with an full-on Twitter rant, calling foul on T-Mobile's "uncarrier" plan and accusing the firm of lying to consumers.
Follow the nasty war of words below.
(Editor's note: Some of the tweets contain vulgarities that may offend some readers.)
See Marcelo Claure's Tweet here.
See Marcelo Claure's Tweet here.
See Marcelo Claure's Tweet here.
See Marcelo Claure's Tweet here.
When asked about the Twitter spat, Sprint defended its CEO's stance.
"Sprint's new all-in plan is all about straightforward simplicity, transparency and giving customers what they want in a way that is easy to understand," Sprint spokesman Scott Sloat told CNBC on Thursday. "Our competitors only claim to do that. Marcelo was just calling that out."
T-Mobile declined to comment beyond the tweets.