The "Halftime Report" traders emphasized earnings next week — as they delivered their Friday stock picks.

Jim Lebenthal said J.C. Penney is executing its turnaround very well and was bullish on the long-term prospects for the retailer.

Steve Weiss was interested in Priceline.

Sarat Sethi was also focused on retail stocks.

Michael Block had large cap media on his radar — particularly Viacom.

Trader disclosure: On November 6, 2015, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Halftime Report" were owned by the "Halftime Report" traders: Michael Block: No disclosures. Sarat Sethi is long AAL, ACN, BWA, CSCO, DAL, DLPH, F, FB, GE, GM, GOOG, HAR, HON, M, MSFT, QCOM, UAL, V, WFM, YHOO, YUM. Steve Weiss is long AAL, AGN, C, DLTR, FB, IR, JD. Jim Lebenthal is long AAPL, BA, C, CSCO, DCO, EEQ, GAIA, GM, INTC, JCP, MPC, OA, ORBC, PFE, QCOM, SPLS, TGT, TIF, TRN, WGO.