Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Disney reported its fourth quarter and full year earnings after the bell Thursday, and Wall Street has been trying to sort out the economic impact on the media giant, which so far has performed much better than its peers through the downturn.
Marvel Entertainment's new strategy of producing its own movies, instead of just licensing the rights to its characters, seems to really be working. This morning Marvel Entertainment reported its third-quarter net income grew 40 percent thanks to the performance of its "Iron Man" movie, both in terms of box office and DVD sales.
Earlier this month the Association of National Advertisers held its annual "Masters of Marketing" conference. Its theme was ironically "Growth"—ironic considering that advertising is expected to decline in 2009 pretty much across the board.
Thursday TiVo and Netflix announced a partnership that will make it even easier to give consumers the entertainment they want, on demand, from the comfort of their living room couch.
Media Giant CBS swung to a $12.5 billion dollar loss in the third quarter after taking a massive $14.1 billion non-cash charge, for assets and goodwill lost due to the financial crisis. But CBS shares rose through the day, CBS closing up, investors apparently relieved that CEO Sumner Redstone reiterated that it will continue to pay its dividend.
Sony's rigorous plan unveiled this week to turn the company's fortunes around appears to have convinced markets and analysts.
Netflix says a former executive collected kickbacks from vendors he helped connect to the streaming video company.
In the digital era, there's not much left to prop up DVDs, aside from Redbox kiosks.
Traditional publishing on printed media continues to see a decline, according to a top executive at a global information services provider.
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