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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Green Means $Green$ For Media Companies Wednesday, 22 Apr 2009 | 11:55 AM ET

    Earth Day isn't just about environmentalism, it's also about leveraging consumers interest in green to make some serious green. Envrionmentally-oriented programming is generally a double win for media companies: people are increasingly interested in nature (and respecting the world around them) and it's a great boost for corporate image.

  • Finally, A SAG Deal, But Does Anyone Win? Monday, 20 Apr 2009 | 1:49 PM ET
    Screen Actors Guild

    It's been a long 10 months since the Screen Actors Guild's contract with the major studios, the AMPTP, expired. But the long battle certainly didn't guarantee a victory. The proposed contract that SAG's board voted to approve Sunday is pretty darn similar to the deal the AMPTP offered nearly a year ago.

  • Can An Online Article Superstore Save Journalism? Wednesday, 15 Apr 2009 | 3:30 PM ET
    Woman using a computer

    There's no question that journalism needs a new business model. But until now, no one has come up with the solution. Three veterans of print publications are teaming up to launch their solution to the media-monetization problem.

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