Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
On Wednesday I reported about the network launch of "Quarterlife," the first show produced for the Internet to air on TV. The ratings were a HUGE disappointment, it was a distant third in the 10 pm hour, just 3.86 million viewers, and just a 1.3 rating in the crucial 18-49 year old group.
As I'd expected, it was a rocking quarter for Viacom: its fourth quarter profit increased more than 16 percent. The two divisions undergoing a turnaround--the media networks division and its movie studio, Paramount--showed strong results.
Time Warner's new CEO, Jeff Bewkes just showed Wall Street that he means business about cost cutting and getting the company on track. He just made his first big move-- consolidating Time Warner's New Line studio into its separate and larger Warner Bros.
Viacom reports its quarterly earnings after the bell today and all eyes will be on the results of its Media Networks Division. Wall Street's expecting eight percent revenue growth from the group of cable networks that includes MTV, VH1, Comedy Central and Nickelodeon.
More than 233,000 properties were foreclosed in the U.S. in January, according to some stats just released this week. Well, Michael Jackson could be one of the thousands of foreclosures in March (Does Michael Jackson still count as a celebrity?)
Nothing like a green ogre to give a company's net income a boost. In its earnings report after the bell Tuesday, DreamWorks Animation reported quarterly net income of 98 cents a share, beating analysts consensus expectations of 72 cents a share, and up from a 20 cents per share loss in the year-ago quarter.
CBS beat expectations thanks to better than expected performance from its TV and Outdoor divisions, while its overhead came in lower than expected. The company reported earnings from continuing operations of 54 cents per share, a penny above Wall Street's consensus estimate.
The preliminary ratings numbers are out and Nielsen Media Research is saying that ratings for the Academy Awards telecast last night were some 14 percent lower than the least-watched ceremony ever, which was 2003, when 33 million people watched. And these preliminary ratings are also 21 percent lower than last year.
The 80th Annual Academy Awards brought the glamour and champagne back to Hollywood after a grim 100-day strike. John Stewart cracked the requisite jokes about the work stoppage -- calling the Oscars the "makeup sex" for the industry.
Expect big acts for media and entertainment next year: big deals, bigger convergence, biggest mobile universe.
The deal Twitter struck with Starcom Media Group guarantees millions in advertising dollars in exchange for advertising spots for Starcom clients.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.