Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
There's no question that the publishing industry is struggling and Dan Brown's latest book is providing a much-needed jolt of energy. The author of "Da Vinci Code" still has the magic touch six years later; his latest book sold over a million hardcover copies in the US, UK, and Canada since its Tuesday release. Bertelsmann's Random House says this is its best first day of sales for an adult fiction-title ever.
At long last 3-D is finally rolling out to more theaters, which means great news for movie theater chains and studios who, with the technology, can charge more for tickets and pack theaters.
The video game business needs "Help!" It's been "A Hard Day's Night" as game sales dropped 14 percent this year; sales of music video games, the biggest game category last year with nearly $2 billion in revenue, have fallen by nearly half. Now Viacom is hoping to "Get Back" with a little help from its friends, The Beatles.
Brands such as The Chive and Unilever are finding that charity gives them a chance to market themselves in a different way.
Looking for some good books for the beach? Check out CNBC's summer reading series 2015.
Facebook is testing a video-advertising feature in a major attempt to challenge the dominance of Google’s YouTube in the digital video market.
Disney is merging its consumer product and interactive divisions.