Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter
Every time I click around a newspaper website I seem to stumble upon yet another way the old fashioned print industry is trying to reinvent itself for the digital age. Obviously the websites are step number one, hence my virtual page flipping.
The details haven't been announced but Drudge is reporting that the deal goes through 2016 and is worth more than $400 million dollars. I've spoken to a number of record industry insiders, and though no one would confirm those exact numbers, they all said that the high figure make sense.
Hollywood is looking at another intense third act; the tough guys are pulling out the big guns. The Screen Actors Guild is the last of the entertainment industry's guilds to renegotiate its contract, and let's just say, it's not looking like a fairytale ending.
On the heels of the writers' guild strike that cost the Los Angeles economy billions, the last thing Hollywood needs is another strike, especially an actors strike that could really cripple an industry already going through too much turmoil.
The magazine business has been searching for a solution. Sure putting content online helps grow ad revenue. But some people do still like flipping those glossy pages. With more and more people shifting their reading online, how do you grow the sale of physical magazines.
Sony's CEO Howard Stringer has unveiled the company's three year plan and one key to its growth strategy is a new video service called the PlayStation Network. Stringer said at a news conference: "Our mission is simply to be the leading global provider of networked consumer electronics and entertainment."
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
Discovery plans to rebrand its Hub Network as Discovery Family, in an attempt broaden its ad prospects.
Both Apple and Amazon are going to let their customers share stuff they've bought from their digital storefronts with family members.
Get the best of CNBC in your inbox