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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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    Starbucks CEO Howard Schultz is trying to get Starbucks focused on coffee--which means the entertainment business it's been building up over the past four years is now due to be pared down. Late Wednesday Starbucks unveiled weaker-than-expected estimates for its fiscal second quarter and year -- sending Starbucks shares down a whopping ten percent Thursday.

  • Tribeca Film Fest: The Big Biz of Funny Business Thursday, 24 Apr 2008 | 6:57 PM ET

    Tribeca Film Festival in Lower Manhattan kicked off Wednesday night with the premiere of Universal Pictures "Baby Mama," staring Saturday Night Live comediennes Tina Fey and Amy Poehler. This year the movie studios have 62 comedies scheduled for wide release, up from 52 wide-release comedies last year. The economy may be suffering, but Hollywood is bullish on comedies...

  • Tribeca Film Fest: Comedy, Drama & Tax Incentives Wednesday, 23 Apr 2008 | 5:48 PM ET

    The seventh annual Tribeca Film Festival kicked off Wednesday morning, with a big press conference at which New York Governor David Patterson announced that he signed a bill increasing New York State tax credits for TV and movie production from 10 to 30 percent.

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