Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
You know those Apple commercials that skewer Microsoft: "I'm a Mac, I'm a PC." They're helping Apple sell more computers, but they're not helping Microsoft any. Now Microsoft is fighting back with its own message, investing $300 million in a new campaign for Windows.
It's been nearly a year since IAC/InterActiveCorp CEO Barry Diller announced his intention to split up the company into five pieces. It hasn't been an easy process. But it is happening, and the spinoff of four additional publicly traded companies is complete on Thursday.
If you're a music lover, you'll fall for Pandora, an online music service that allows its 1 million daily listeners to custom-create the equivalent of a radio station tailored to their taste.
Automotive advertising has taken a nosedive across advertising mediums, hitting TV advertising particularly hard. And now one of the biggest nights on TV all year is losing its big auto advertiser, General Motors, which has been one of its biggest overall advertisers.
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