Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
CBS announced second-quarter earnings that disappointed on the top line, beat expectations on the bottom line, and landed flat with growth-hungry Wall Street. Revenue disappointed--down 3% to $3.37 billion on a loss of TV revenue from shutting down UPN and the timing of the NCAA basketball tournament.
Despite all the concern about the credit crunch, a big private equity deal seems to be moving forward. On Monday, John Malone, Chairman of Liberty Media tells the Financial Times he's considering enterting the auction for Richard Branson's Virgin Media. This could be a huge deal--the largest cable transaction outside the U.S.
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The buzz about Fox's "The Simpsons Movie" has been so hot--and tracking of knowledge of the film so broad--that Fox is expanding the film's debut to 3,922 theaters and about 5,700 screens. Fox is cautiously expecting to hit the mid $30 million dollar range, but the average prediction for the $70 million budget film's opening weekend is over $57 million dollars, and it's sure to take the top spot.
While Wall Street weathers the market drop, Comic Con--the annual comic convention--is at a full roar in San Diego California. And the highlight to any true fanboy is the bit of information producer J.J. Abrams is releasing about his mysterious Paramount Pictures' movie. The trailer premiered right before "Transformers," a guaranteed blockbuster, with that obsessive young male audience, primed to get psyched for a big new idea--perhaps a big new monster. In a summer of sequels, this new movie looked fresh, and there was no title.
In my previous post, I wrote about how Facebook is being sued by the creators of Connect-U. But here's a twist: Facebook is also reportedly SUING them right back. I just interviewed Fortune Magazine Senior Editor (and a former colleague of mine), David Kirkpatrick who's spent quite a bit of time with Mark Zuckerberg and Facebook's managing team recently.
Everyone's talking about Facebook's new CFO, Gideon Yu, snatched from YouTube, where he helped negotiate YouTube's sale to Google. Yu clearly knows how to find a buyer for a hot property, and Facebook is hot, it's been valued as high as $8 billion. But Facebook has some other serious business going on today.
The "Mouse" is fighting Joe Camel and coming out against the tobacco industry. Just moments ago Disney CEO Bob Iger announced the company's new commitment to remove cigarette smoking from future Disney branded films. Disney made this news public not in Hollywood, but on the national stage of Congress. Iger declaring his company's new commitment in a letter to House Rep. Ed Markey (D-Mass), who last month held a hearing on smoking in the media, asking media companies to join the anti-smoking effort.
Sam Zell fought for and won the Tribune acquisition with a whopping $8.2 billion dollar deal. But now, a day ahead of Tribune's quarterly earnings report it looks like Zell might have gotten a bad deal--less than he bargained for, if we're talking revenue. Now he has about a month in which he can still back out of the deal, which would send this buyout target back into bidding chaos. And then there's the issue of whether shareholders will approve the takeover at the upcoming August 21 shareholder meeting.
The deal Twitter struck with Starcom Media Group guarantees millions in advertising dollars in exchange for advertising spots for Starcom clients.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.