Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Pricing Rules? Radiohead, the British band, is ignoring them entirely. Now that the band has fulfilled its relationship with EMI music label and is on its own, it's letting its fans decide how much to pay for its new 10-song album. The new album called "In Rainbows" will initially be only available on the band's Web site. And fans name the price.
There's no question, text messaging isn't just increasingly popular, it's increasingly useful to everyone from Universities (St. John's University used texting to alert the campus of an armed student) to city governments (NYC officials announced they'll begin testing "rapid-alert" programs, sending texts to New Yorkers cell phones).
The founder of BET, Robert L. Johnson, just announced he's going into a new business--one that has very little to do with his media background. He's going to be buying and operating car dealerships in the southern and midwest regions of the country, partnering with the McLarty-Landers Automotive Group.
Rumors are flying about Microsoft's interest in investing in a 5% stake in Facebook--a stake that would value the social networking upstart at some $10 billion dollars. Viacom and Yahoo have both made bids for the company, Google is reportedly interested (though co-founder Sergey Brin told me back in July that they weren't pursuing Facebook) and now Microsoft's offer is shaping up.
Free is the big trend these days when it comes to TV and newspaper content on the web. Television networks and newspapers are adopting free, ad-supported models online. They're ditching pay-per-episode and subscription services to go after a bigger audience and higher profits. The new approach? More, more targeted ads.
Viacom CEO Philippe Dauman had a point to make to investors at a media conference this week. Dauman said that losing star producers and DreamWorks chiefs Steven Spielberg and David Geffen would be "completely immaterial" to Paramount and Viacom.
Yahoo's take at Internet 2.0. Since Jerry Yang took the helm at Yahoo again, the Internet company's been trying to get back on track. And that means not just getting its ad strategy sorted out, but also starting to compete more with some of the more innovative Internet 2.0 companies, which of course means Facebook and social networking.
Although pay-TV industry was down in 2013, it is expected to rebound throughout the next five years.
Relativity Media has offered up to $1.1 billion to buy Maker Studios, whose shareholders are scheduled to vote Tuesday on a bid by Disney.
The Guardian US and Washington Post were awarded the Pulitzer prize for coverage of secret surveillance by the U.S. National Security Agency.
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