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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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  • Oscar: Is The "Buzz" A Real Show Killer? Wednesday, 20 Feb 2008 | 3:07 PM ET

    The Oscars are just around the corner--this Sunday night--but many people are buzzing that they don't seem as big of a deal this year. Well, they are still a big deal in Hollywood, and their slightly lower profile makes a lot of sense this year. For one thing, the writers' strike put the fate of the Oscars in jeopardy.

  • Sellaband: Music You Can Move To And Invest With Wednesday, 20 Feb 2008 | 2:00 PM ET

    There's no question that the music industry needs help: CD sales were down 15 percent from 2006 to 2007, and are on a continual downward slide. Because of this crunch, there's an openness to new ways on how to make money.

  • Dream Team: Apple's iTunes & Fox's 'Idol' Tuesday, 19 Feb 2008 | 6:54 PM ET
    Apple & American Idol

    Talk about a power duo: Apple's iTunes just became a signature sponsor and the official online content supplier for American Idol. This means if you want to hear or watch a video of a music performance, you can find it all on iTunes for 99 cents or $1.99 starting March 11. Apple is joining Coke, Ford, and AT&T...

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