Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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CNBC's Julia Boorstion speaks with business magnate Martha Stewart at the "Makers Conference" where leaders and innovators are gathered to address women's issues and the empowerment of women in the workplace. Stewart also talks tech and about her partnership with eBay.
Advertisers know they can buy ads on Facebook and get great returns, says Sheryl Sandberg, Facebook COO, talking with CNBC's Julia Boorstin about the company's plans to grow their advertising business and protect consumer privacy.
Les Moonves said CBS could cut off its traditional broadcast signal if the Supreme Court decides a video streaming service backed by Barry Diller is legal.
Investors are more likely to put money into a business idea pitched by a man than a woman, according to a new study.
Online storefront comiXology is helping comic book authors find new readers and reduce the cost of reaching them.
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