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Victoria’s Secret Sales Get Hotter

Adriana Lima
Adriana Lima

The weather outside is frightful, but the sales are so delightful at Victoria’s Secret Stores.

Sharen Turney is the CEO of Victoria’s Secret – a subsidiary of Intimate brands, the latter owned by Limited Brands . She joined sultry supermodels Adriana Lima and Selita Ebanks on the NYSE floor, where they gave CNBC the inside scoop on the company’s success.

Turney enthused that Victoria’s Secret sales had risen 17% in the third quarter, with its college student-targeted Pink sub-brand moving so strongly that the company may construct a slew of Pink standalone stores starting next year. The CEO said Victoria’s Secret will have real-estate expansion of 8% to 10% in 2007.

As to marketing, Ebanks told Pisani and the “Power Lunch” crew that the firm’s annual televised fashion show gets “bigger and bigger every year” – and Tuesday night’s will be no exception.

And, oh yeah, purple is the new pink.


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