CNBC Survey: Eyeing An iPod

By cnbc.staff
Monday, 11 Dec 2006 | 1:29 PM ET

Based on our latest Holiday Central survey, it should be a very merry Christmas for Apple Computer. Margaret Brennan reported on the iPod's popularity in our survey on "Power Lunch."

According to the second edition of our Holiday Central survey, some 8% of those polled expect to buy an iPod this year. Based on our extrapolations, that means sales of about 17 million units. And at an average cost of $159 a machine, that adds up to $2.7 billion for Apple.

Other gadget makers might be excused for being green with envy. The survey shows 3% of those polled plan to buy a Nitendo Wii or Sony PlayStation 3 and 2% have their eyes on Microsoft's Xbox 360.

Hot Holiday Sellers
A look at the hottest selling items this holiday season, including the iPod and, to a much lesser extent, the Zune, with Margaret Brennan, CNBC's Retail Reporter.
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