Procrastinating gift buyers are expected to drive big retail sales through this weekend. And Mark Vadon sees a big share for Blue Nile.
He’s the chairman and CEO of the Internet discount jeweler, and his firm is trying to lure shoppers right up to the last second.
Vadon told CNBC’s Maria Bartiromo that orders placed until 3 p.m. ET Friday will get free FedEx delivery on Saturday – ensuring that there are no disappointments.