Once again New York City's Bryant Park set the stage for Mercedes Benz Fashion Week showcasing its best - and most marketable - for men's and womenswear Fall 2007 designs.
An invite-only event once targeted for the industry players and celebrities, trend setting Fashion Week means big business for all sorts of companies.
Here's a look at some of the designers and the marketing around the event.
CNBC reporter Margaret Brennan interviews Italy's own Ermenegildo Zegna on why he chose to debut his younger and hipper "Z" men's line in New York -- and not in Milan.
Also, Bazaar Contributing Fashion Editor, Mary Alice Stephenson analyzes the marketing power of Fashion Week with CNBC anchor Becky Quick.
Plus, how seasoned apparel giant Perry Ellis continues to remain relevant in the menswear game.
And, from couture to corporate, Badgley Mischka's debut showing since its acquisition by Iconix.