GO
Loading...

Enter multiple symbols separated by commas

Sony Cuts Price on New Blu-Ray Player

Sony said Monday it is including a small surprise with the new Blu-ray high-definition movie disc player it is shipping this week: a price tag $100 (74.40 euros) lower than previously announced.

That means the new player costs half of what the company's first Blu-ray player cost when it launched just six months ago - probably one of the fastest price declines in the consumer electronics industry.

When Sony announced the BDP-S300 player in February, it put the price at $599 (446 euros), but it has now set a list price at $499 (371 euros).

The price cut is due to falling production costs and the growing demand for Blu-ray products, according to Chris Fawcett, vice president of Sony Electronics' home products division.

The new player has essentially the same capabilities as the older BDP-S1 but is smaller.

Sony has been undersold in the market for high-definition disc players by Toshiba Corp., which created the rival HD DVD format. Its players are now selling for less than $300 (223 euros), 14 months after Toshiba's first player appeared in U.S. stores.

Neither Blu-ray nor HD DVD players have caught on strongly with consumers, who have been waiting for the market to settle on one of the formats. But dropping prices for players and HDTV sets in more homes mean a big showdown between the discs may be looming this holiday season.

Hollywood studios are split on the issue, but Blu-ray has the strongest support.

Most people buying Blu-ray discs are apparently buying them for their Sony PlayStation 3 game consoles. The cheapest version of the console costs $499 (371 euros), but its game-oriented wireless controller and relatively loud fan makes it a less than ideal movie player.

Contact U.S. News

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    Please choose a subscription

    Please enter a valid email address
    To learn more about how we use your information,
    please read our Privacy Policy.

Don't Miss

  • Lottery ticket

    A thief who broke into the car of a Seattle couple left behind a million-dollar lottery ticket, NBC News reports.

  • The Lamborghini SpA Urus SUV.

    There's no shortage of luxury vehicle choices, but increasingly the wealthy are opting for high-end SUVs instead of traditional models.

  • Mike Trout #27 of the Los Angeles Angels takes a picture with fans before a game with Boston Red Sox at Fenway Park on May 23, 2015 in Boston, Massachusetts.

    MLB is using digital media initiatives like Snapchat and Web video to connect with younger viewers. Is it enough?

U.S. Video

  • Cramer: Here's the no. 1 play in cybersecurity

    Guarding Your Portfolio? "Mad Money" host Jim Cramer's got the number one pick for protection services in today's digital world.

  • Underestimate Cisco at own peril: Cramer

    Mad Money's Jim Cramer takes a look at the cybersecurity space to see if it could also protect your money.

  • Fly with LUV?

    While remaining profitable, Gary Kelly, Southwest Airlines chairman and CEO, tells Mad Money's Jim Cramer the company continues to focus on being a great airline and offering great customer service.