Business of the Beijing Olympics


Tour Inside the Bird's Nest
Skimpier volleyball uniforms may have something to do with the sport's Olympic popularity, says the US pro beach volleyball tour CEO, but so did the stunning American gold medal win.


  • Tour Inside the Bird's Nest     Thursday, 21 Aug 2008 | 8:42 AM ET

    Skimpier volleyball uniforms may have something to do with the sport's Olympic popularity, says the US pro beach volleyball tour CEO, but so did the stunning American gold medal win.

  • To The Victor Goes The Cash     Tuesday, 19 Aug 2008 | 10:28 AM ET

    Singapore awards $735,000 to any of its athletes who win gold at the Olympics. CNBC's Darren Rovell has more on this and what a gold medal is worth in countries around the world.

  • Why Runners Don't Go Naked     Tuesday, 19 Aug 2008 | 7:42 AM ET

    Olympic runners are using more clothes, not less, to help them gain speed, reports CNBC's Darren Rovell.

  • Golden Gymnast Shines for Sponsors     Friday, 15 Aug 2008 | 8:20 AM ET

    Sports agent Evan Morgenstein discusses the Olympics and athlete sponsorship with CNBC's Darren Rovell.

  • Turning Gold Medals into Green Monday, 18 Jan 2038 | 10:14 PM ET

    Disccussing the marketability of winning medals, with Evan Morgenstein, Nastia Liukin's agent

  • Adidas Olympic Outlook Monday, 18 Jan 2038 | 10:14 PM ET

    The official sportswear partner of the 2008 Olympics discusses the shoe and apparel industry outlook, with Herbert Hainer, Adidas CEO

  • Ralph Lauren Dresses For Success     Friday, 8 Aug 2008 | 12:47 PM ET

    Looking at how athletes are dressing for success, with CNBC's Darren Rovell, Bill Griffeth & Sue Herera.


  • Visa Cashes In     Friday, 22 Aug 2008 | 9:20 AM ET

    The Beijing Olympics will become the most viewed games in history and Visa will benefit, with Joseph Saunders, Visa chairman/CEO

  • US-Made Tape a Big Hit with Olympiads     Wednesday, 20 Aug 2008 | 7:43 AM ET

    The coming out party for Kinesio tape is at the Olympics, with CNBC's Darren Rovell

  • GE's Immelt: Olympics All-Around "Win"     Monday, 18 Aug 2008 | 6:15 AM ET

    GE Chairman & CEO Jeff Immelt discusses the Olympics, China and more with CNBC's Carl Quintanilla.

  • Speedo Basking in Phelps' Big Splash     Tuesday, 12 Aug 2008 | 10:25 AM ET

    A look at Speedo's highest-paid spokesperson and its parent company's incredible month, with CNBC's Darren Rovell

  • Samsung Makes The Right Call     Tuesday, 12 Aug 2008 | 7:02 AM ET

    Samsung spends $100M to sponsor the Olympic games, with Bill Ogle, Samsung Telecommunications chief marketing officer

  • Clean Tech Opportunities Abound Thursday, 31 Jul 2008 | 12:37 PM ET

    Beijing’s ‘Green’ Olympics are going to be one of the most smog-ridden Games ever but this offers tremendous opportunities for clean technology suppliers, where American firms excel.


  • Nike Around The World     Thursday, 21 Aug 2008 | 7:44 AM ET

    Insight on one of the biggest brands behind the athletes in Beijing, with Charlie Denson, Nike president

  • Chef Boulud in Beijing     Tuesday, 19 Aug 2008 | 6:44 AM ET

    Chef Daniel Boulud, famous for his New York flagship restaurant, Daniel, is cooking up a challenge for himself in Beijing, reports CNBC's Carl Quintanilla.

  • Search For China's Soul  Monday, 18 Aug 2008 | 3:15 PM ET
    "OUT OF MAO’s SHADOWS: The Struggle For The Soul of a New China"

    "China wants to use these Games to reintroduce itself to the world, to celebrate its return to the ranks of world powers and its remarkable economic success over the past three decades....But, the Olympics might bring about changes that could make the party nervous."

  • Bud Reigns in China Monday, 18 Jan 2038 | 10:14 PM ET

    The official international beer sponsor of the games is no stranger to the Olympics or China, with Tony Ponturo, Anheuser-Busch VP, global media/sports marketing and CNBC's Darren Rovell

  • Hotels Build A Name     Friday, 8 Aug 2008 | 6:38 AM ET

    CNBC's Carl Quintanilla looks at the challenge of finding enough hotel rooms for the expected 500,000 visitors to Beijing.

  • Visa Plays Its Cards Right     Thursday, 7 Aug 2008 | 8:45 AM ET

    Hans Morris, Visa president, discusses Visa's installation of 90,000 ATMs in China prior to the Olympics and his company's association with swimmer Michael Phelps.

  • General Motors Making Inroads     Tuesday, 5 Aug 2008 | 7:19 AM ET

    While many cars are off the road to ease pollution during the Olympics, American carmakers hope this market will lead to salvation, with CNBC's Phil Lebeau

  • YRC CEO: Tranpsort Sector Maturing     Tuesday, 19 Aug 2008 | 7:20 AM ET

    Bill Zollars, president and CEO of YRC Worldwide, talks about doing business in China.


  • Visas To Vistas Tuesday, 13 Nov 2007 | 2:01 PM ET

    Visiting China is a lot easier than it used to be but there's still plenty for visitors to consider. Here's some tips on visas, vaccinations and other practical matters.

  • Map: Olympic And Tourist Sites In Beijing Thursday, 31 Jul 2008 | 12:15 PM ET

    A map of Olympic venues and noteworthy sites in Beijing, China.

  • Map: Co-Host Cities In China Thursday, 31 Jul 2008 | 12:15 PM ET

    Beijing and the co-host Olympic cities.

  • Limited Airline Options For Travelers Monday, 19 May 2008 | 9:16 AM ET

    U.S. Olympic fans looking to fly to Beijing  for the summer games will find a limited choice of options originating from the US, but they'll find a spanking new airport terminal and light rail line.

  • Welcome—Communist Party-Style Friday, 18 Jul 2008 | 5:27 PM ET

    The 60 million-member Chinese Communist Party, host of the biggest and most expensive Olympics ever, really wants to welcome you to Beijing. But there are a few rules it wants you to know about.

  • China By The Numbers Tuesday, 12 Aug 2008 | 9:26 AM ET

    With the 2008 Summer Game's set to begin today in Beijing, here is a look at China By The Numbers:


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