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TV pitchman Billy Mays was found dead in his Florida home on Sunday. CNBC's Darren Rovell has the details.
The athletic company faces an uphill battle after its earnings fall 30%, reports CNBC's Darren Rovell.
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Current DateTime: 03:18:15 10 Jul 2009
LinksList Documentid: 30212900

SPORTS BIZ VIDEO GALLERY

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Current DateTime: 03:18:15 10 Jul 2009
LinksList Documentid: 30231077
    • TV Pitchman Billy Mays Dead at 50  29 Jun 2009

        TV pitchman Billy Mays was found dead in his Florida home on Sunday. CNBC's Darren Rovell has the details.

    • Nike: Not Doing It  25 Jun 2009

        The athletic company faces an uphill battle after its earnings fall 30%, reports CNBC's Darren Rovell.

    • Likely #1 Draft Pick  25 Jun 2009

        Blake Griffin, the likely number one pick in Thursday's NBA draft, talks to CNBC's Darren Rovell.

    • Kyle Busch  24 Jun 2009

        One of the key selling points of a NASCAR sponsorship is driver access. Kyle Busch spent the day at sponsor M&M, getting a tour of the plant and signing autographs for employees, with CNBC's Darren Rovell.

    • Tony Stewart  24 Jun 2009

        Tony Stewart is a winner both on and off the track. The two-time Sprint Cup Champion also runs a dozen other businesses, including racetracks and a public relations firm, with CNBC's Darren Rovell.

    • Brian France  24 Jun 2009

        The France family has run NASCAR since its inception. Brian France is the third generation of the family to oversee the sport, with CNBC's Darren Rovell.

Sports Biz Blog
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Oct.02
9:39 AM ET
Tuesday, 2 Oct 2007
Nothing But The Nets (New Jersey Nets That Is)

Nets guard Vince Carter with the garment bag.
Nets guard Vince Carter with the garment bag.

There is no team in professional sports that works harder to get season ticket holders than the New Jersey Nets. I’ve been to homes where they’ve catered a party for a high net worth season ticket holder to try to convince his friends to buy seats. And I’ve been to a playoff game where Nets general manager Ed Stefanski gave a speech to wavering season ticket holders at halftime to convince them to commit to another season.

So it didn’t surprise me when I heard of the Nets latest idea called “The More Than A Game” direct marketing initiative, which begins this week. The team is inviting 70 prospective premium season ticket buyers to come in and talk to their salespeople. But they’re not just making a phone call to say, “Come on in.” They’re sending blank Nets jerseys on a customized hanger in a Nets garment bag with a personal note from Nets CEO Brett Yormark. If the fan signs up for season tickets, that fan will get that jersey personalized and can have it autographed by a Nets star.

We’re Just Guessing
I’d argue that there’s no company in the last 10 years that benefit more from a Super Bowl commercial that GoDaddy.com. The controversy surrounding the company’s advertising in 2005 clearly helped the domain site become what it is today. Despite the growth, the company’s founder and CEO Bob Parsons isn’t changing his marketing model of signing good looking women and creating controversy. After signing IRL driver Danica Patrick, the company added controversial Cincinnati Bengals wide receiver Chad Johnson. Who’s next? We’re guessing it’s Amanda Beard given what Parsons posted on his blog last week.

“Next week at a formal news conference I will announce our newest celebrity Go Daddy Girl!…She rides a Ducati motorcycle and is a world class athlete. She’s definitely GoDaddyEsque (i.e. edgy, fun and slightly inappropriate) and has been on the cover of Playboy magazine. Finally, she’s an accomplished businesswoman who looks red hot when she’s wet.”

Sports Drink Update
While we wait for Gatorade [PBG  Loading...      ()   ] to sign Tiger Woods, we learned last week that the brand signed Seattle SuperSonics rookie Kevin Durant. Durant told me that his deals with Nike [NKE  Loading...      ()   ] , Gatorade and Upper Deck give him more responsibility. “Not only do I have to perform on the court, but I always have to be a good guy,” Durant said. He also said he was flattered by the jockeying for his services between Nike and Adidas. Durant eventually picked Nike in the largest shoe deal in NBA rookie history. “I’m happy I chose who I chose, but I could tell that both companies really had their heart in signing me.”

Meanwhile, Andy Roddick has signed a deal with Arizona Beverage Company to create Hypotonic Performance Sports Drink. It’s an energy drink targeted to the competitive athlete. Athlete branded sports drink never work, but it will be interesting to see what Arizona does with Roddick from a marketing perspective. I loved what Powerade did with Andy Roddick in the only commercial he did for the company.  Having the voice of Cliff Drysdale makes it look so real--more real than the commercials that Powerade did with Michael Vick and LeBron James.

Questions?  Comments? 

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