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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
Nike Not Asking Money Back From Jones
By: Darren Rovell
Sports Business Reporter
Sports Business Reporter
My sources at Nike [NKE
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] are telling me that if, as expected, sprinter Marion Jones admits to using steroids during the 2000 Olympic Games, the company will not seek to recover endorsement money it paid her.
Nike spokesman Dean Stoyer said, "If the news reports are true, we are saddened, shocked and disappointed by the fact that while we believed and trusted in Marion, we were also deceived. Like all those who truly love sport, we are unequivocally opposed to the use of banned substances."
Nike signed Jones in 1997 and the relationship ended when the contract ran out in 2005.
Jones was featured many Nike commercials, including my favorite one, where they made Jones a gymnast.
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