Could it be a "black-and-blue" Friday for Blu-ray? There are rumblings about a big announcement coming from Wal-Mart that could give a big boost to HD-DVD.
I'm hearing that the company will begin selling the Toshiba HD-A2 for $98 in a special one-day, in-store secret sale. The unit sells for $198 at Circuit City and Amazon, so this is a steep discount.
It points to the aggressive strategies shaping up in the format wars gripping next-generation DVDs. K-Mart has already decided not to sell Blu-ray players at all because of the affordability chasm between the two. The cheapest Blu-ray player at Wal-Mart runs $464. The Xbox 360's external HD-DVD drive is now available at $179, and that comes with five free movies. You can get even more free titles with your purchase at Best Buy , including the first season of the NBC hit series "Heroes." Nice deal.