Couture, Liddell, Franklin and Silva... the fighting stars have legions of devoted fans who help the UFC make money hand over fist.   

Slide Show: From barbaric beginnings to the big time - this is your ticket to The Fight. 

UFC President and popular front man, Dana White, took a walk through Times Square with CNBC's Scott Wapner, and talked about the league's popularity, shown by the amount of White's fans alone!     Watch Video