"The cable companies have no incentive to come back," said Neil Best, a sports columnist at Newsday. "The only way I can see the NFL Network is going to get widely distributed at this point would be to drastically drop the price that they’re asking for or, more importantly, to somehow have a deal where a piece of their equity goes to one or more of these cable companies."
Two years ago the NFL Network realized in order to get carried by the most cable companies, it had to give regular season games to itself. It was believed that great, must-see games like Saturday’s Patriots-Giants game, would give the network a chance. However, when it looked like the cable carriers weren’t folding, the network decided not to hold out any longer and broadcast its feed of Saturday’s game on CBS and NBC. Some say this game was a massive bargaining chip that the NFL Network might never have again, but others have a more optimistic view.
"It think the choice they made to open up the game really gives the NFL Network more attention, more promotion," said Neal Pilson, former president of CBS Sports.
"I think ultimately down the road the issue is still going to be resolved in a negotiation and my guess is the NFL Network will eventually make its deals with Comcast and Time Warner , and I think next year you’re going to see the NFL Network on those major systems," he said.
NFL Network is available on smaller cable providers, as well as satellite operators DirecTV and Dish Network and the video services of AT&T and Verizon Communications .
