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By Ramon Ray
Over the past few weeks, I've been really chewing on the following six rules I created that I believe will really help you boost your business. There's a lot more technology rules and guidelines you need to keep in mind, but these six rules are ones that are beyond the more traditional rules such as having a web site, making sure your technology is secure and etc.
• Spend money on your technology as an investment - not as a cost
• Microsoft Outlook is NOT CRM
• Web 2.0 is no joke
• Mobile technology empowers small businesses
• Smart small businesses outsource their tech needs. Stupid ones do it all.
• Don’t technologize a bad business process
Spend money on technology as an investment - not as a cost
You spend money on insurance - right? You have a lawyer (most likely) and an accountant (for sure) - right? However, when it comes to spending money on technology, many of you ONLY spend money if you have to. You don't spend money on technology that you think you don't need. This is a mistake.
If you are building a business that's built to last you must think of your technology spending as an investment in how technology can help your business GROW. You must spend money on technology that will help you now and in the future. The right investments in technology today will help you save money, save time, do more with lesson and overall grow your business tomorrow.
Don't think of where your business is now, but think of where your business will be in 5 years and invest in technology accordingly.
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