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Dodge Ram Unveiled: Big Deal For Chrysler

As part of our special coverage of the Detroit Auto Show, we’re giving you previews of select model unveilings at the show Sunday, where about a dozen automakers are showing off there vehicles.

Dodge Ram

The new Dodge Ram pick-up is a big deal for Chrysler. As you’ll learn in the accompanying video, the heated competition is about more than size and power. It turns on how luxury, convenience and cargo capacity an automaker can design into a vehicle.

Among the Ram’s selling points are a large center console (big enough to hold a woman’s purse, among other things) as well as a large rear cargo space (capable of holding 220 cans of beer (which might be of passing interest to men).

Questions? Comments? BehindTheWheel@cnbc.com

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