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Current DateTime: 10:06:56 09 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/9/2012 10:09:30 PM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 10:06:56 09 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Kevin Garnett Tops NBA Jersey Sales

Published: Tuesday, 15 Jan 2008 | 9:16 AM ET
Text Size
By: Darren Rovell
Sports Business Reporter

Source: store.nba.com

Kevin Garnett is the league's best selling jersey so far this year, according to sales at the NBA Store in Manhattan and on NBA.com.

Garnett was traded from the Minnesota Timberwolves to the Boston Celtics this off season and since then sales of his jerseys have tripled since last year, as has sales of Celtics merchandise.

If Garnett finishes the season in the top spot, he'll be the first Celtics player to finish in the top five in jersey sales since Paul Pierce came in fifth during the 2003-04 season. It's also one of the rare times that a big man is on the top of the list. Shaquille O'Neal last took the jersey title after he was traded from the Los Angeles Lakers to the Miami Heat in 2004.

Garnett, who is averaging 19.3 points and 9.9 rebounds per game, still isn't raking in the endorsements, though he's been solid in the ESPN commercials and as the controversial role of the milkman in the Gatorade AM spot.

The most interesting Garnett business to watch will be his shoe sales. He signed with adidas in 2003 after deals with both Nike [NKE  Loading...      ()   ] and And 1. His shoe this year, the TS Lightspeed KG, is unremarkable--the only key feature that speaks to Garnett being a tribute to his friend, former NBA player Malik Sealy.

Since big men have never really sold shoes well, it should be interesting to see what adidas can do with Garnett should the Celtics--who are now 30-6, having lost three of their last four games--win the championship.

Top 15 Jerseys:
1. Kevin Garnett
2. Kobe Bryant
3. Allen Iverson
4. LeBron James
5. Steve Nash
6. Dwyane Wade
7. Gilbert Arenas
8. Dirk Nowitzki
9. Stephon Marbury
10. Carmelo Anthony
11. Kevin Durant
12. Paul Pierce
13. Tracy McGrady
14. Dwight Howard
15. Chris Paul

Top 10 Teams (Jersey Sales):
1. Boston Celtics
2. Los Angeles Lakers
3. New York Knicks
4. Chicago Bulls
5. Miami Heat
6. Phoenix Suns
7. Denver Nuggets
8. Cleveland Cavaliers
9. San Antonio Spurs
10. Dallas Mavericks

Jersey Leaders (End Of Year):
2002-03 Kobe Bryant
2003-04 LeBron James
2004-05 Shaquille O'Neal
2005-06 Dwayne Wade
2006-07 Kobe Bryant

Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved


Current DateTime: 11:43:35 09 Feb 2012
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Current DateTime: 11:56:47 09 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 03:24:57 09 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 01:22:57 09 Feb 2012
LinksList Documentid: 29779199
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