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Fisker Karma: The High End Hybrid Catching Everyone's Eye

Reporters gather around a Fisker Karma during the Los Angeles Auto show on November 29, 2012 in Los Angeles, California.
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Reporters gather around a Fisker Karma during the Los Angeles Auto show on November 29, 2012 in Los Angeles, California.

When you walk around the Detroit Auto Show, it's hard to say one model stands out above any other. Sure, the luxury and super luxury rides from Rolls, Lamborghini and Mercedes catch your eye. But there is rarely a brand new car that has people talking. This year it's a little different.

Fisker's Karma is a luxury plug in hybrid that has the styling and "eco-friendly" message to make it a niche hit. It's certainly picking up with reporters walking the show floor. The exterior design is striking and the interior is well appointed.

But the Fisker's calling card is that it's a plug-in hybrid. You can re-charge it every night and get up to 50 miles every day before you use any gas.

You might think people who can afford an $80,000 luxury car wouldn't care about saving money on gas. But high end-hybrids are in demand, perhaps because buyers want the cache of driving a hybrid.

Questions? Comments? BehindTheWheel@cnbc.com

Autos