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Road Rules
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Investing can be confusing. Luckily, Cramer has mapped out some road rules for all you Home Gamers trying to navigate the jungle that is Wall Street. Think of it as "Mad Money 101" –- some fundamental advice to keep in mind as you play the market. Whether you're a first time investor or a seasoned financier, it's always good to remember the basics.
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Feb.01
6:44 PM ET
Friday, 1 Feb 2008
Black & Decker's Bottom

Power tool maker Black & Decker [BDK  Loading...      ()   ] is the closest thing to a 'can’t lose' proposition in this stock market, Cramer declared on Friday’s Mad Money. “BDK is the right stock at the right price at the right time,” he said.

First, BDK is the type of stock sure to benefit first off the turn in housing, Cramer said. But that’s not the best part. Cramer said that BDK, currently at $71, should go no lower than $65.

He got to that conclusion by going to the tape. BDK reported earnings Monday along with the kiss of death of horrible guidance for next quarter. Yet the stock opened at $65 and change and closed the day just below $70. Why?

The bad news was baked in and it created a floor. The worries about an economic slowdown and all the negativity surrounding housing-related stocks was already assumed in the share price. But now, with the Fed’s cuts and the economic stimulus package, BDK’s low numbers should be easy to beat, Cramer said.

Cramer also mentioned the possibility that BDK could be an attractive takeover target to a European buyer because of the weak U.S. dollar. It’s a $7.3 billion company that translates to $3 billion euros. With the best brand name in the business and improved fundamentals, BDK is practically a steal.

But the bottom line is that, with a recession is already baked into BDK, Cramer doesn’t see the stock dipping below $65. The bad news is in its past, he said. Time to look to the future.


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