New Line Cinema has done almost everything right with its promotion of Will Ferrell’s “Semi-Pro,” the story of the fictional ABA player Jackie Moon that hits theatres tomorrow. So much so that Moon is more relevant in the sports business world today than LeBron James.
Ferrell has been everywhere promoting this thing--a media list obviously well refined by the fact that he’s done ridiculous movies in the sports genre before in “Talledega Nights” and “Blades of Glory.”
But Ferrell has also done groundbreaking work to get the movie top of mind. Posing in character in the Sports Illustrated Swimsuit Issue and starring in character in commercials, Budweiser and Old Spice, before the movie even comes out. Go to Old Spice’s web siteand you’ll see that Ferrell is heading up the entire site.
On YouTube, there’s a contest to make a music video for Ferrell character’s hit song, “Love Me Sexy.” But my favorite touch? Watch this trailer.