Skip navigation

Sports Biz

Sports Biz Video Gallery
CNBC's Darren Rovell has a preview of the parade and insight on what the Giants winning means for New York and New Jerse...
CNBC's Darren Rovell discusses some of the oddest wagers of the Super Bowl weekend.
darren rovell's sports index
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

Current DateTime: 12:38:17 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 12:39:30 AM

SPORTS BIZ SLIDESHOWS

» More

Current DateTime: 12:38:17 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Sports Belle Still "Belle" Of St. Joseph's Plus Markets And NCAA

Published: Thursday, 20 Mar 2008 | 3:17 PM ET
Text Size
By: Darren Rovell
Sports Business Reporter

Four years ago, I was going through the uniform rosters of all the NCAA Tournament teams and I found “Sports Belle” next to then No. 1 seed St. Joseph’s. I had never heard of this company. So I called them up. And found out the team that had just finished a perfect regular season was paying to wear the jerseys and shorts from this small manufacturer out of Knoxville, Tenn.

It was an awesome underdog story. And what was even better was the fact that after years of a great relationship, the deal was up after that year and one would have to believe that St. Joe’s was going to go the route of Nike [NKE  Loading...      ()   ] or adidas.

Well, this year I checked back and, good for them, St. Joe’s is still with Sports Belle.

It’s a great against all odds story, which unfortunately didn’t get any easier on Sunday night when a fire heavily damaged its company headquarters. The company said in a press release that football and basketball uniform orders are still being shipped, but baseball orders are not being taken as of now as company officials search for a new building.

Workplace Productivity?
Everyone knows I criticize that workplace productivity study. So how productive are the markets on the first day of the NCAA Tournament? Well, we’ll say this, it’s not like people aren’t trading.

Year

Avg NYSE Volume (Millions)

Day 1 of Tourney Volume (Millions)

Difference

2007

   1,573.1

   1,511.0

-4%

2006

   1,617.2

   1,658.4

3%

2005

   1,545.8

   1,581.5

2%

2004

   1,420.9

   1,363.8

-4%

2003

   1,366.4

   1,439.1

5%

Paul Hickey of Bespoke Investment Group argues that the volume actually decreases the day before the tournament because people might be filling out their brackets.

Questions?  Comments? 
© 2012 CNBC, Inc. All Rights Reserved


Current DateTime: 11:43:35 09 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 11:56:47 09 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 10:08:28 09 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 10:56:22 09 Feb 2012
LinksList Documentid: 29779199
CNBCCNBC
About CNBC  |  Site Map  |  Video Reprints   |  Advertise  |  Help  |  Contact
Privacy Policy  |     |  Terms of Service  |  Independent Programming Report
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2012 CNBC LLC.  All Rights Reserved.
A Division of NBCUniversal
Thomson ReutersThomson Reuters