This has been a long time coming, hasn't it?
"What you do with the product at the end of its life hadn't been given much thought until recently. It is truly a maturation of our thinking in that the responsibility doesn't end after you make the product.
"The company is really geared to bringing responsible technology to the marketplace that is mindful of the environmental impact. ZPower's approach is the best way to bring new energy-storage technology to the market given that we have finite resources on Earth, how do you responsibly use them and reuse them? The model we adopted for our technology is to use it again, again and again.
"We factored that into our business model. We actually incentivize the customer to return the battery at the end of its life and we provide them a financial incentive to do it. It helps keep our costs down. It only takes 20 percent of the energy to recycle and reuse a metal it takes when you take it from the ground."
What's your research told you?
"It has resonated very well in terms of the feedback. That's given us a feel at a high level that this can be successful. These people tend to be more of the IT department, road warrior premium users of notebook computers."
A big part of making green work is having to make a difference in the every day lives of people. Will this do that?
"There is certainly that level of the population that considers itself to be green, but I think everybody wants to feel responsible for that in some way. We can bring in a larger portion of the population to participate by them. What better what way to practice greenness than to make it part of the financial layout for you as the end user."
How about your investors. What's their take on this?
"We have a fairly wide investor base, of which a significant component of that are environmentally responsible individuals and advocates. So this resonates very, very well with them and certainly makes them feel better about their investment above their expectations for a financial return."