Nike: They Really "Won" The Masters
So Tiger Woods didn't win the Masters, but at least Nike did. With Trevor Immelman coming in first, Woods coming in second and Stewart Cink finishing in third, the Swoosh took the top three spots this weekend and dominated the CBS broadcast.
According to sponsorship evaluation company Joyce Julius & Associates, Nike and its golf brands "had appeared for approximately one-fifth of the entire broadcast, leading to nearly $25 million of in-broadcast exposure value."
Nike logos on Immelman were shown for 31 minutes and 18 seconds in Sunday's telecast leading to $14.7 million in equivalent advertising time, according to the firm. That's compared to the exposure Woods' garnered--12 minutes and 57 seconds and $6.09 million in value.
Immelman was wearing two Nike logos on his hat and a Nike logo on his shirt pocket. Most impressively, his young son Jacob was wearing a pair of Nike shoes.
By comparison, Joyce Julius officials said that Zach Johnson's win at last year's Masters led to a combined exposure of $7.5 million for his sponsors.
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