More Videos
- NBA D-League On The Rise
- Weis' Deal Likely Won't Change Big Money Contracts
- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
- Michelle Wie Wins, Now What?
RSS FEED
MOST SHARED
- The 'Real' Jobless Rate: 17.5% Of Workers Are Unemployed
- Obama Reiterates Commitment to Boost US-India Ties
- The Social Media Gaming Threat
- Japan Export Rebound Eases Fear of New Recession
- Australia Wheat Exporters Face Challenges: GrainCorp
- Wednesday's Economic News Crunch Could Tilt Markets
- NBA D-League On The Rise
- Americans Ditch Planes for Trains this Thanksgiving
- Why You Should Play the Reflation Trade: Stock Picker
- Citi Mortgage Reveals What Treasury Won't
- S&P to Hit 1,200 by Year-End: Chief Investor
- Amended Berkshire Hathaway Filing Indicates No Secret Stock Stakes at End of Q3
- Facebook's Biggest-Ever Holiday Shopping Season
- Facebook's New Dual Class Structure - Slow Steps to an IPO
- 5 Big Bank Stocks Investors Should Consider: Strategists
- Gambling Drunk, Texting to Live And America's On Sale - Your Emails
- Nov. 24: Unusual Volume Leaders
- AIG Board OKs CEO Pay; Benmosche Agrees to Stay
- Half of Banks' Losses May Still Be Hidden: IMF Head
- Deere Reports Quarterly Net Loss, Revenue Falls
- Tiffany Profit Higher Than Expected; Raises Outlook
- Americans Ditch Planes for Trains this Thanksgiving
- Obama Reiterates Commitment to Boost US-India Ties
- FDIC's Bair Cautions on Risks in Bank Break-Up Plan
- Call Me Crazy: Confessions of a Black Friday Shopper
- Turkey Day 101: How Well Do You Know Your Bird?
Sports Biz
Text Size 
 |
According to sponsorship evaluation company Joyce Julius & Associates, Nike[NKE
Loading...
()
] and its golf brands "had appeared for approximately one-fifth of the entire broadcast, leading to nearly $25 million of in-broadcast exposure value."
Nike logos on Immelman were shown for 31 minutes and 18 seconds in Sunday's telecast leading to $14.7 million in equivalent advertising time, according to the firm. That's compared to the exposure Woods' garnered--12 minutes and 57 seconds and $6.09 million in value.
Immelman was wearing two Nike logos on his hat and a Nike logo on his shirt pocket. Most impressively, his young son Jacob was wearing a pair of Nike shoes.
By comparison, Joyce Julius officials said that Zach Johnson's win at last year's Masters led to a combined exposure of $7.5 million for his sponsors.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes