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Sports Biz
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According to sponsorship evaluation company Joyce Julius & Associates, Nike[NKE
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] and its golf brands "had appeared for approximately one-fifth of the entire broadcast, leading to nearly $25 million of in-broadcast exposure value."
Nike logos on Immelman were shown for 31 minutes and 18 seconds in Sunday's telecast leading to $14.7 million in equivalent advertising time, according to the firm. That's compared to the exposure Woods' garnered--12 minutes and 57 seconds and $6.09 million in value.
Immelman was wearing two Nike logos on his hat and a Nike logo on his shirt pocket. Most impressively, his young son Jacob was wearing a pair of Nike shoes.
By comparison, Joyce Julius officials said that Zach Johnson's win at last year's Masters led to a combined exposure of $7.5 million for his sponsors.
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