If you're living under a rock and you didn't realize it, Nike has been taking a page out of those classic "Did he really do that?" Powerade spots and has created quite a stir with Kobe Bryant.
After stopping a BBQ this weekend to watch it again--thanks Amanda Schlosser!--I'm calling these spots the most successful sports ad campaign going right now. How do I know? Just look at YouTube. There's millions of hits on the Kobe jumps.
First, let's give you a blast from the past with the Powerade spots. You might recall the spots.
Andy Roddick pounding a ball into the court.