When: Wednesday, June 4th at 12 PM ET
Where: CNBC's "Power Lunch"
The following is an unofficial transcript for a "First on CNBC" interview with Susan Decker, president of Yahoo, on CNBC's "Power Lunch," which aired June 4, at 12 PM ET.
All references must be sourced to CNBC.
HERERA:YAHOO! PRESIDENT SUE DECKER TELLS MADISON AVENUE THAT THE ONLINE ADVERTISING WORLD IS ON THE CUSP OF A RENAISSANCE. AND IS DROPPING HINTS THAT THE COMPANY IS STILL ENGAGED IN CONVERSATIONS WITH MICROSOFT. OBVIOUSLY A LOT TO TALK TO HER ABOUT. SHE'S FRESH FROM HER KEYNOTE ADDRESS AT THE ADVERTISING 2.0 CONFERENCE IN NEW YORK AND "FIRST ON CNBC" SUSAN DECKER JOINS US ON "POWER LUNCH."
DECKER: NICE TO SEE YOU, SUE. THANKS FOR HAVING ME.
HERERA: YOU HAVE BASICALLY PINNED THROUGH DEALS FROM THE LIKES OF WAL-MART, HAVAS AND CBS. WHICH WILL ENHANCE YAHOO!'S PLATFORM. BECAUSE YOU SAY WE ARE IN THIS RENAISSANCE. TELL US MORE ABOUT THAT.
DECKER: YEAH, WE THINK THIS IS A REALLY EXCITING TIME FOR DISPLAY INVENTORY WHICH IS REALLY HOW THE INTERNET GOT STARTED WITH ADVERTISING. AND THEN AFTER ABOUT FIVE YEARS OF THAT, MOST OF THE INNOVATION WAS IN SEARCH AND WE NOW REALLY FEEL LIKE DISPLAY IS ABOUT TO HIT A RENAISSANCE IN WHICH IT TAKES THE FRICTION OUT OF THE BUYING AND THE SELLING OF ADVERTISING. IT'S VERY DIFFICULT DO THAT ONLINE TODAY. IT COULD TAKE TWO WEEKS TO PUT A CAMPAIGN UP AND FIND ALL OF THE RIGHT AUDIENCES. SO YAHOO!'S REALLY FOCUSED ON HOW DO WE MAKE THAT PROCESS LESS PAINFUL AND REALLY RELEASE THE CREATIVE RESOURCES THAT -- IN ENERGY IN BUILDING BRANDS AND DRIVING PRODUCTS.
KNEALE: HI, SUSAN. IT'S DENNIS KNEALE. YOU DID A DEAL WITH WAL-MART AND KIND OF THERE, AGENCY OF RECORD, IN ESSENCE, RIGHT, FOR THE ONLINE WORLD. THAT'S PRETTY BIG STUFF.
DECKER: YEAH, WE STARTED STRATEGY A COUP EVERYONE YEARS AGO STARTING WITH EBAY AND COMCAST AND A NUMBER OF VERY HIGH-QUALITY PUBLISHERS. WE'RE SO HAPPY TO ADD WAL-MART DOT COM TO THAT ROSTER. AND WE WILL BE REPRESENTING THEIR DISPLAY ADVERTISING ON THEIR SITE AND ALSO VIDEO ADVERTISING ON THEIR SITE. AND VERY, VERY EXCITING, AND IN COMBINATION WITH THE EBAY AUDIENCE AND YAHOO! SHOPPING WITH WAL-MART WILL OFFER ADVERTISERS 76% OF THE ONLINE AUDIENCE.
KNEALE: OKAY, AND SIGNED UP CLOSE TO 780 NEWSPAPERS FOR THIS BIG CONSORTIUM THAT YOU HAVE GOT. IT STARTED IN NOVEMBER '06 BUT ONLY NOW ARE WE GOING TO BEGIN TO SEE THE THING ACTUALLY ROLL OUT AND YOU'LL BE HANDLING ADS FOR THESE GUYS?
DECKER: YOU KNOW WE STARTED WITH HOT JOBS DEAL.WHERE THE NEWSPAPER CONSORTIUM DISTRIBUTES OUR HOT JOBS' LISTINGS AND IT HAS GROWN AND EXPANDED SINCE THEN.AS YOU POINTED OUT WHEN WE FIRST STARTED ACTUALLY WE HAD A QUARTER OF THE NUMBER OF NEWSPAPERS THAT WE HAVE TODAY. NOW CLOSE TO 800. WE ADDED -- OR ANNOUNCED THE ADDITION OF MORE THAN 90 TODAY. AND THE NEXT GENERATION OF WHAT WE'RE GOING TO OFFER THEM IS TO BE THEIR AD MANAGEMENT SYSTEM. FUNDAMENTALLY ALLOW THEIR SALES FORCES TO SELL ADVERTISING ON YAHOO! ALLOW OUR ADVERTISERS TO HAVE ACCESS TO THE BEST LOCAL INVENTORY IN THE WORLD IN AN EASY-TO-DO FASHION.