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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

"Tiger Effect" Hits Wall Street During U.S. Open Playoff

Published: Tuesday, 17 Jun 2008 | 10:33 AM ET

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By: Darren Rovell
Sports Business Reporter

Tiger Woods playing at U.S. Open
AP
Tiger Woods playing at U.S. Open
As the U.S. Open playoff wore on yesterday, I just got the feeling that everyone on Wall Street was watching the battle between Tiger Woods and Rocco Mediate. How could they not? It was like a second Sunday.

With action starting at noon and finishing past the close, it theoretically slowed down four hours of the trading day. Well, this morning, I got the hard numbers from our number cruncher Ariel Nelson.

Check this out:

Average New York Stock Exchange Volume, between 12-4 pm. (last 30 days): 781.5 million shares traded.
New York Stock Exchange Volume between 12-4 pm (yesterday): 709.9 million shares traded.

That's a drop in trading on the NYSE of 9.2 percent. In fact, it was the lowest trading day since the Friday and Tuesday that sandwiches Memorial Day weekend.