PROGRAM HIGHLIGHTS
Brewing the King of Beers
Nothing is more American than an afternoon baseball game and an ice-cold beer. Not just any beer…a Budweiser. Anheuser-Busch has been brewing Bud for more than 130 years. The "King of Beers" brewed with just the right combination of barley, hops, rice and malt has become an American favorite.
Nothing is more American than an afternoon baseball game and an ice-cold beer. Not just any beer…a Budweiser. Anheuser-Busch has been brewing Bud for more than 130 years. The "King of Beers" brewed with just the right combination of barley, hops, rice and malt has become an American favorite.
Test Tasters
Everyday at 3pm, brew masters at Anheuser-Busch in St. Louis gather for a round of drinks. But, it's hardly time to let loose. This is serious business. They sample fresh Budweiser flown in from the company's 12 U.S. breweries.
Everyday at 3pm, brew masters at Anheuser-Busch in St. Louis gather for a round of drinks. But, it's hardly time to let loose. This is serious business. They sample fresh Budweiser flown in from the company's 12 U.S. breweries.
The Brew Masters
Adolphus Busch was one of the original brew masters. Today, the family still runs the $2 billion business. The Anheuser-Busch portfolio includes more than 100 beers - from Michelob to Bass Ale. The company dominates the nation's brewing industry and nearly 50% of the market share.
Adolphus Busch was one of the original brew masters. Today, the family still runs the $2 billion business. The Anheuser-Busch portfolio includes more than 100 beers - from Michelob to Bass Ale. The company dominates the nation's brewing industry and nearly 50% of the market share.
Not Just a Beer --- It's a Brand
Anheuser-Busch pours in hundreds of millions of dollars into U.S. advertising each year. The master marketing plan includes print ads and TV commercials.
Anheuser-Busch pours in hundreds of millions of dollars into U.S. advertising each year. The master marketing plan includes print ads and TV commercials.
Is This Bud for You?
The American consumer is drinking less beer…opting instead of wine or harder liquors. How can beer, which for so long catered to the tough, football loving guy, possibly win over the Cosmo and Chablis crowd?
The American consumer is drinking less beer…opting instead of wine or harder liquors. How can beer, which for so long catered to the tough, football loving guy, possibly win over the Cosmo and Chablis crowd?
SHOW TIMES
Sunday October 26th Midnight ET
MORE CNBC ORIGINAL PRODUCTIONS
SHOW ANCHOR
Scott Wapner
LATEST NEWS WIRES
- European IPOs Slump
European IPOs are in freefall as companies suffer from the crippling loss of confidence in the capital markets, according to the latest report from PriceWaterhouseCoopers. Tom Troubridge from PWC has more. - Contagion Spreads Overseas
Discussing how the global markets are doing as the U.S. financial crisis spreads overseas, with Andrew Busch, BMO Capital Markets Global; Rob Cox, Breakingviews.com and CNBC's Steve Liesman - Coca-Cola will begin to distribute Monster drink
Beverage maker Hansen Natural Corp. said Monday it will take a $110 million to $130 million expense as it terminates agreements with some distributors and expands its Monster Energy drink distribution with the Coca-Cola Co. and one of its bottlers, Coca-Cola Enterprises Inc.
- European IPOs Slump
LATEST NEWS VIDEOS
CONTACT US
HOME | NEWS | MARKETS | EARNINGS | INVESTING | VIDEO | CNBC TV | CNBC PLUS | CNBC MOBILE | CNBC HD+
About CNBC | Site Map | Privacy Policy | Terms of Service | Advertise | Help | Feedback | Video Reprints
About CNBC | Site Map | Privacy Policy | Terms of Service | Advertise | Help | Feedback | Video Reprints
Partners: AOL Money | BloggingStocks.com
(c) 2008 CNBC, Inc. All Rights Reserved
Data is a real-time snapshot *Data is delayed at least 15 minutes