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Current DateTime: 10:43:09 04 Jul 2009
LinksList Documentid: 30212900

SPORTS BIZ VIDEO GALLERY

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Current DateTime: 10:43:09 04 Jul 2009
LinksList Documentid: 30231077
    • TV Pitchman Billy Mays Dead at 50  29 Jun 2009

        TV pitchman Billy Mays was found dead in his Florida home on Sunday. CNBC's Darren Rovell has the details.

    • Nike: Not Doing It  25 Jun 2009

        The athletic company faces an uphill battle after its earnings fall 30%, reports CNBC's Darren Rovell.

    • Likely #1 Draft Pick  25 Jun 2009

        Blake Griffin, the likely number one pick in Thursday's NBA draft, talks to CNBC's Darren Rovell.

    • Kyle Busch  24 Jun 2009

        One of the key selling points of a NASCAR sponsorship is driver access. Kyle Busch spent the day at sponsor M&M, getting a tour of the plant and signing autographs for employees, with CNBC's Darren Rovell.

    • Tony Stewart  24 Jun 2009

        Tony Stewart is a winner both on and off the track. The two-time Sprint Cup Champion also runs a dozen other businesses, including racetracks and a public relations firm, with CNBC's Darren Rovell.

    • Brian France  24 Jun 2009

        The France family has run NASCAR since its inception. Brian France is the third generation of the family to oversee the sport, with CNBC's Darren Rovell.

Sports Biz Blog
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Jul.03
9:33 AM ET
Thursday, 3 Jul 2008
USA Basketball Team Photo: Artistic Or Logo "Conspiracy"?

Anyone who reads this blog knows that sports is quite a business. And that's why we appreciate the little things so much.

Take a look at the photo of the USA Basketball Team provided by Nike in a news release about the company's new Olympic jerseys.

Nike

Here's the only thing you have to know in advance. Dwight Howard is the only member of this team who is not sponsored by Nike[NKE  Loading...      ()   ]. He wears adidas.

Now let's play a quick game of "What's Up?"

1. As loyal reader Michael Odio points out, Coach K is sitting. When a team stands, a coach normally stands. Why is this significant? Because Coach K's left foot just happens to be blocking the adidas logo on Dwight Howard's left foot. Intentional?

2. Then look at the height of the players. Every player is in height order, with the exception of Dwight Howard and Chris Bosh. Howard is listed at 6-foot-11, while Bosh is listed at 6-foot-10, but Bosh's hair clearly trumps Howard. What does this allow for? It gives Howard an excuse to hold the ball and be the only player to not have his hand behind his back. This conveniently helps Howard cover the Nike logo on his shorts.

A Nike insider informs us that this shot was an artistic photo taken in Las Vegas and that there's no conspiracy behind the posing of everything surrounding the team's only adidas endorser. By the way, the reason why some players don't have the Swoosh on their shoes is because they wear other Nike brands: Chris Paul (Jordan), Dwyane Wade (Converse) and Carmelo Anthony (Jordan).

Questions?  Comments? 

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